Overview
We recognize that in today’s marketplace, technology and intellectual property (IP) play a critical role in business strategies and can significantly impact success or failure for businesses of all sizes and in all fields of endeavor. Our clients require exceptional counsel and our attorneys provide intellectual property prosecution, transactional, and litigation legal services for businesses in all industry sectors. Our attorneys ardently represent the interests of our clients in state and federal courts nationwide, and before the U.S. Patent and Trademark Office, U.S. Trademark Trial and Appeal Board, and U.S. Copyright Office. We also engage with intellectual property firms around the world to extend the protection available to our clients.
A Tailored Approach
From basement start-ups to successful publicly-held companies and from media personalities to manufacturers, our attorneys help maximize clients’ investments in innovation, branding, and creative expressions by prosecuting, developing, and managing U.S. and international patent, trademark, and copyright portfolios. We assist our clients in leveraging these intellectual property assets through negotiation of intellectual property transfer, license, strategic alliance, and other agreements that drive revenue. We also offer individualized training programs on enhancing brand recognition and protecting against intellectual property infringement claims.
While we strive to provide our clients with the most viable business solutions possible, we recognize that there are times when litigation is either unavoidable or may very well be the best option. Our attorneys work closely with clients both to enforce and defend against patent, trademark, copyright and trade secret claims. Our team has the extensive capabilities necessary to quickly and effectively litigate when business resolutions are not feasible.
Areas of Representation
- Prosecuting, enforcing, and defending patents, trademarks, copyrights, and trade secrets
- Intellectual property and technology transactions including transfer, licensing, distribution, cloud services, OEM, professional services, and many others
- Litigation and dispute resolution
- Internet, social media, and e-commerce deployment and risk mitigation
- Regulatory approval and compliance
- Business counsel
Client Management Philosophy
We understand the critical role of intellectual property in our client’s success. Always mindful of our client’s expectations for cost-effective and efficient services, our attorneys strive to exceed those expectations while optimizing client benefits and reducing client risk.
Your innovation is our focus.
Professionals
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Experience
Insights
Firm News
In the Media
Alerts
Events
Published Works
Blog Posts
Podcasts
Third Party Litigation Financiers deployed $3.2 billion in U.S. investments last year, and an abuse victim who is utilizing artificial intelligence to help represent herself in court against her alleged abuser in about a dozen different lawsuits.
Supreme Court agrees to hear Jack Daniel’s trademark case against dog toy company, Comedian Jeff Ross At Center Of Supreme Court Dearth Penalty Appeal, & Elon Musks text messages in the lead-up to his bid to buy Twitter.
- Is Further Erosion of Intellectual Property on the Horizon? A Proposed Expansion of the Exemption Rule under the Digital Millenium Copyright Act Suggests There IsIs Further Erosion of Intellectual Property on the Horizon? A Proposed Expansion of the Exemption Rule under the Digital Millenium Copyright Act Suggests There Is
A proposed rule at the Copyright Office seeks to expand the exemptions available under Section 1201 of the Digital Millennium Copyright Act (DMCA) to give those conducting research into the operation of AI systems an unprecedented level of access to copyrighted materials.
- A Questionable Categorization — Trademark's Struggle to Protect Tribal Cultural PropertyA Questionable Categorization — Trademark's Struggle to Protect Tribal Cultural Property
In Emilie Rohde's article, "A Questionable Categorization — Trademark's Struggle to Protect Tribal Cultural Property," published by the Marquette Intellectual Property & Innovation Law Review, she goes into detail on differentiating between cultural and intellectual property, trademark protections, the Tribal Insignia Database, and more.
- Can AI Be an Inventor? USPTO Guidance Seeks to Address Questions on AI-Assisted InventionsCan AI Be an Inventor? USPTO Guidance Seeks to Address Questions on AI-Assisted Inventions
The United States Patent and Trademark Office (USPTO) has released inventorship guidance related to AI-assisted inventions, seeking to address some of the questions that have arisen with the rapid development of AI.
- Joe Heino Selected to BizTimes Notable Intellectual Property Attorneys Class of 2024Joe Heino Selected to BizTimes Notable Intellectual Property Attorneys Class of 2024
Congratulations to Joe Heino who was named by BizTimes Milwaukee Business News in the Notable Intellectual Property Attorneys Class of 2024.