Effective branding, whether it be for a business, a product, or a service, is critical to standing out amongst competitors. The modern era of eCommerce and social media calls for effective branding. Most businesses have at least one trademark - with very few exceptions - of at least a word, phrase, or logo. Are your trademarks protected?
This webinar will cover the basic steps and benefits of trademark registrations including tips for avoiding or resolving related issues involving third parties. Specific takeaways include:
- How to identify existing trademarks and how to select new ones
- How to analyze cost and benefit of registering a trademark
- A better understanding of the registration process
- What to do if someone copies your trademark
- How to reduce the risk of trademark infringement claims
- How to handle if you receive a trademark cease and desist letter