Social Media and Municipalities: Should We Swipe Left or Right?

September 21, 2019
IML Annual Conference; Chicago, IL



Social media is a double edged sword. Having an active social media presence with relevant content can increase citizen awareness and participation, but individual comments or personal assertions by representatives and employees can impact the municipality as a whole. During this presentation Julie Proscia will explore how municipalities can utilize social media outlets while still legally controlling messaging and branding.