Direct Marketing: Cheap and Easy Advertising or Potential Litigation from Hell?

December 12, 2013
Association of Corporate Counsel, Chicago Chapter; Chicago, IL

Practice Areas

11:45 AM - 1:30 PM

Any business that, either by itself or through a third party, participates in any direct marketing should be aware of the litigation that can follow unwanted solicitation. Dozens of companies have already agreed to class action settlements for noncompliance with direct marketing regulations. Eric Samore and Molly Arranz present a lunch time program where they will talk about the types of practices to avoid when engaging in direct marketing in order to stay compliant with regulations.