Responding to the Internet Savvy Unhappy Home Owner

May 2013
Brad Goss
Builder News


The article discusses the challenges that builders face when they receive a negative online review. Brad Goss provides advice on how to manage and maintain the online reputation by evaluating the review and determining if anything can be done to improve the reputation. Additionally, he suggests that the company solicits positive reviews directly by monitoring posts and promoting positive contact.

Most importantly, Brad discusses the importance of fully understanding a defamation lawsuit and carefully considering all options before pursuing legal action.

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