FTC Fights Against Deceptive Advertising

September 28, 2012
Gary Zhao
Chicago Daily Law Bulletin


In the article, Gary discusses how the Federal Trade Commission (FTC) is modifying previous guidelines to account for the pervasive use of social media by businesses to promote products and services to consumers. Gary explains that with the updates and revisions in the FTC “Guides Concerning the Use of Endorsements and Testimonials in Advertising,” companies and their third-party marketing affiliates will need to closely monitor thier use of deceptive consumer endorsements on social media. The article highlights multiple examples of FTC enforcement actions for advertisers using deceptive consumer endorsements.

Related Materials: